If there's been one particular immutable rule throughout American tv history, it has been community information. Practically from the moment the station initial signed on air, they began carrying local news where by sports activities generally performed A significant position. An absence of consistent programming sources in these early several years led lots of stations to turn to sports activities to fill their broadcasting schedules. The big apple's WNBT tv signed on to broadcast in July 1941, and its first broadcast was an experienced baseball video game ("NBC Record", 2003). When creating regional newscasts to go well with their viewers, these stations typically integrated sports activities and weather conditions. One example is, in 1961 WKMG begun its first total-time news Division in Orlando. Newscasts incorporate Frank Vaught's athletics stories ("The heritage of," 2003).

Athletics have held a dominant situation in area news broadcasting for numerous a long time, but modern sector developments have referred to as into concern this placement. Segmented audiences, modifying demographics, and declining news profitability have forced the station to reexamine its local sporting activities phase. “Athletics has become the very last regions of TV where by people today do points the best way they often have,” says tv government Elliott Wiser. “(Right now) a brand new approach is necessary” (Deggans, 2000).

Challenge for Neighborhood TV Information

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Task for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 2/three가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 76%로 증가했습니다. 2001년 9월 테러 이후에도 지역 뉴스 시청률은 seven% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and Television Information Director’s Association(“Changing channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Television set 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 4~five개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Dilemma for Nearby Television set Sports activities

None of the is Excellent news for the regional television athletics sector, that is significantly beneath scrutiny from station execs. Despite its classic existence inside of area newscasts, sporting activities have very long been regarded a "tuning" component. As outlined by a survey because of the Radio and Television Information Administrators Foundation, only 31% of viewers claimed they had been 'incredibly interested' in sports activities and 32% were being 'relatively intrigued' ("Journalism and Ethics", 1998). This compares to seventy two% who expressed interest while in the temperature. "Sports activities are particularly polarizing." said television information marketing consultant Brent Magid. “The majority can take, depart, or despise” (Greppi, 2002).

Experiments have shown that Females are significantly less considering athletics than Adult males (Gantz and Wenner, 1991; Perse, 1992), and lots of stations have acted accordingly. In 2000, Tampa's WTSP dropped the sport from its early night newscasts. As outlined by station information director Jim Church, "Telling a Tale when no one is listening just isn't a superb utilization of air time" (Deggans, 2000).

Some stations have removed the Activity, while some have lessened their allotted time. Based on the day in the week (weekends have far more athletics time), athletics segments have customarily been given between a few and 5 minutes of area information coverage. Now that number is down to a few moment. In 2002, Pittsburgh's KDKA Slash some time for sporting activities by just a few and also a 50 percent minutes for three hours of news. Others in the industry have executed new strategies, for instance athletics stories that concentrate more on people than scores or cater to the broader news audience. "What we are seeking to do now's deal with sports as information," claims KDKA news director Al Blinke. “We wish to do anything over and above sports” (Finder, 2002).

Dialogue

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 Tv set 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Alterations in nearby sporting activities could possibly be a reflection of your remarkable upheaval going on in the course of broadcast news. Should the athletics sector is no longer Safe and sound, what about other information components? CBS Team News Vice chairman Joel Cheatwood (Trigoboff, 2002) stated, “[All this] forces us to reexamine the [news] design.”

On a far more quick amount, alterations in the regional sports sector right impact Countless aspiring sportscasters. Stations which are cutting down their commitment to athletics are also lowering their sports workforce stages, which impacts The work marketplace. One more information director stated, "[Sports activities on newscasts] is dying." “We went from two whole-time sportsmen to one total-time, just one in charge of the news 3 times a week, and it was a battle to remain there.”

Similarly important, modifications in the best way athletics are introduced are forcing sports broadcasters 스포츠중계 to find out new approaches. No more can sportscasters deal with scoring. They have to produce the presentation far more participating for normal lovers. This is often also important for journalism faculties across the country, which ought to document what stations want while in the athletics sector and update their education curricula.

Will these improvements get the job done or persist? Sporting activities journalist Chuck Finder (2002) commented over the improve in KDKA, “Enable’s reserve remaining judgment right until September, in the event the Steelers, college, and highschool soccer seasons start off in earnest. Then the station might be . There may be an mistake in clock management.”